I build for the people big tech was never going to serve.

30+ years in apparel — pattern maker, costumer, product developer, manufacturer. I know what the industry needs because I've been in it. Now I build the tools I always wished existed, using AI as my development partner.

Five build slots open now — see what's involved →

How I work

I don't have a computer science degree. I have three decades of knowing exactly what the problem is. I use AI as my build partner — it handles the code, I handle the judgment calls. What that means in practice: I can build operational software that actually fits the work, because I understand the workflow before I start. I'm not a developer who learned apparel. I'm an apparel professional who learned to build.

And while apparel is my home industry, the way I work translates. I build for students, academics, translators, small business owners, and independent professionals who need a real website or a purpose-built tool — not a template that almost fits. If you can describe the work, I can help you build something around it.

Mutualist

Cooperative Rideshare App · Colorado

The problemRideshare drivers on Uber and Lyft take home around 55 cents of every dollar they earn. The rest goes to a platform they don't own and have no say in running.

What I builtA full cooperative rideshare app for MUTUAL, a Colorado worker-owned cooperative. The app handles driver onboarding and document verification, cooperative membership management, revenue sharing and dues tracking, rider loyalty tiers, and an admin operations dashboard — with live data syncing to Notion for the co-op's day-to-day management.

Why it mattersDrivers keep 90% of every fare. The co-op keeps 10% for operations. Nobody gets rich off someone else's labor.

Status: Live at mutualist.lovable.app

Lovable · Supabase · Notion

Serenity PLM

Apparel Product Lifecycle Management Software

The problemPLM software for apparel costs tens of thousands of dollars a year. Small brands and freelance designers have spreadsheets, shared folders named "FINAL_v3_USE THIS ONE," and a lot of crossed wires between design and production.

What I builtA desktop PLM application built specifically for independent apparel professionals and small brands. It handles tech packs, materials library, sample tracking, colorways, and production status — all the things that used to live in seventeen different places. It started as a Notion system I built for myself. When other people wanted it, I rebuilt it as real software.

Why it matters12 active users in testing. Public launch: December 1, 2026. Team and cloud-based versions in development for 2027.

Status: serenity-plm.com

Electron · Lovable · Supabase

SketchLine + Sketch Studio

Fashion Flat Sketching Tool & PLM Integration

The problemDesigners sketch their garments. Then they redraw them for the tech pack. Then again for the buyer deck. Same garment. Three different drawings. None of them connected.

What I builtSketchLine is a flat fashion sketching tool built for how apparel designers actually work. Sketch Studio is the module that connects those drawings directly into Serenity PLM — so the spec and the sketch live in the same place.

Why it mattersOne drawing. Everywhere it needs to be.

Lovable · Supabase · Serenity PLM integration

Built for clients

Websites and tools I've built for other people.

Selected client work — sites and small applications built for professionals who needed something better than a template. If you'd like something similar, get in touch.

Ali Al Nazzal

Academic & Professional Site · Political Scientist / Translator

Ali needed a home on the web that could hold two audiences at once — universities and researchers looking at his political science work, and clients hiring him for Arabic ⇄ English translation and interpretation. We built an editorial, CV-forward site that leads with credibility: featured research, a full services page, downloadable CV, and a clean contact path for translation requests.

"It is fantastic! Thank you so much. I am very grateful for you."
— Ali Al Nazzal

Visit: ali-al-nazzal.com

Lovable · Custom domain

If you're building your own systems, come build with us.

The Apparel Systems Lab is where I share everything I'm learning about building practical tools for the apparel industry — AI-assisted workflows, systems design, the stuff that actually saves time in a real studio. Freelancers, pattern makers, small brand owners, and indie designers. If you work in apparel and you're tired of making do with software built for someone else, this is the place.

Join the Apparel Systems Lab →

Services

Consulting Services.

Mentoring and coaching for freelance apparel professionals — plus Serenity PLM setup, customization, and training. Every project starts with a conversation.

Freelance Mentoring

For new independents

One-on-one guidance for people starting out as freelance apparel professionals — finding clients, pricing work, managing time, and building sustainable relationships.

Serenity PLM Setup

Workspace configuration

Help configuring your workspace, importing existing data, and training your team on how to use Serenity PLM effectively.

Workflow Systems

Process & operations

Practical systems for time management, proposal strategy, and the business side of a creative practice — built from three decades of studio experience.

Learn More About Consulting →

Websites and tools, built properly

Five build slots open now, first come first served. Tell me what you need and I'll come back the same day with a price and a start date.

One-Page Site

$397

An address online — who you are, what you do, how to reach you.

Landing Page

$750

Built to convert traffic you're already sending — ad, email, link in bio.

Full Site

$1,800

Multi-page site with the structure to grow into.

Site + Systems

$2,800

A site plus the operational pieces behind it — forms, intake, integrations.

Hosting and platform costs run $250/year, billed separately — that's the actual cost, not a markup. Bigger builds (apps, logins, databases) are quoted individually.

Before you pick a number, the question that actually decides it: are you sending people to this page, or are people going to find it? Answer that and the right tier picks itself. If your guess is wrong, I'll tell you — I'd rather get you the right thing than the expensive thing.

Claim a slot →